WordCamp Atlanta 2020 Branding Guide

Theme

Serving Homemade WordPress Community Since 2010

WordCamp Atlanta is 10 years old!

The art and design for this year's conference is meant to portray the metro Atlanta area as a lush, vibrant place, with a welcoming community. The food illustrations are used to convey southern hospitality and a celebratory environment for the 10th birthday of the conference.

Examples

Logo Frame

Theme Statement

Serving homemade WordPress Community since 2010

Speaker Bio

Sponsor Card

Logo

Gradient Logo

This is the primary logo. Use this on the web, in print, and wherever possible.

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Solid Logo

This is the logo without gradients. Use this only where gradients won't work, e.g. in a screen printed t-shirt.

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Black Logo

Use this only in situations where color is not allowed, e.g. the logo is in an ad in a cheap local newspaper.

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Typography

Indie Flower

Indie flower is used for headings and short, decorative bits of text.

Keep Indie Flower a little on the large side. It needs to be legible.

Add to CSS

@import url('https://fonts.googleapis.com/css?family=Indie+Flower&display=swap');

Roboto

Roboto is used for body copy. WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.

Add to CSS

@import url('https://fonts.googleapis.com/css?family=Roboto:400,400i,500,500i&display=swap');

Colors

Let cool colors like blue and green fill most of a given design. Use warm colors in small bits for contrast, such as with the logo, on buildings in the skyline, or on food characters.

Sky Dark

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R G B

Sky Light

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R G B

Peach Solid

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R G B

Green Dark

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R G B

BG Teal

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R G B

Tree Green

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R G B

Illustrations

Atlanta Skyline

Use it as a wideshot, or crop in to specific areas for your composition. Arrange the clouds as you see fit.

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Foods

The food should be used sparingly. It doesn't need to be in every single image and ad. Let the city and the logo be the hero.

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